Craft breweries, cider makers and wineries across the nation are expanding their offerings to include craft spirits, a move that's not only attracting new customers but also boosting revenue. By adding distilled beverages like whiskey, gin, and vodka to their menus, these beverage producers are tapping into a wider audience and diversifying their income streams. One factor driving this trend is the increasing popularity of craft spirits. Consumers are seeking unique, high-quality spirits, and craft producers are well-positioned to meet this demand. In New York, farm breweries and wineries with existing licenses can sell farm spirits, making it easier for them to offer craft cocktails in their retail spaces. This has opened new opportunities for farm-licensed producers to expand their range and reach a broader customer base. By offering a variety of beverages, craft producers can attract a diverse range of customers, from beer enthusiasts to cocktail lovers. This can lead to increased foot traffic, higher sales, and greater brand awareness. Additionally, by partnering with craft spirits producers like Second Act Spirits, breweries can access a wide range of high-quality spirits without the hassle of distilling themselves. Second Act Spirits actively promotes its customers, including craft producers, on its website and social media channels. This increased visibility can help breweries attract new customers and drive sales. As the craft spirits industry continues to grow, we can expect to see more and more craft brewers expanding their offerings to include distilled beverages. By embracing this trend, breweries can position themselves for long-term success. Second Act Spirits invites New York farm producers to experience our award-winning spirits firsthand. By scheduling a tasting, breweries, cider makers and wineries can explore the potential of adding our spirits to your menus and elevating your beverage offerings. Stacey and Rich Second Act Spirits #nydistilled #NYbeer #thinknydrinkny #craftcocktails #craftbrewery #nybourbon #farmbrewery #nycider #nywine
Happy New Year to all! Wishing you a year filled with joy, laughter, and great times. We're kicking off 2025 with the return of Trivia this Thursday at 6:30 – get your teams ready! And for those looking to enjoy a taste of our Clocktower Bourbon at home, you can now find it at Black Bear Wine & Spirits on Route 30 in Amsterdam. Stop by and grab a bottle! We can't wait to see you all soon. 😊 #NYdistilled #Trivia #Bourbon #SupportLocal #AmsterdamNY #NewYear2025
𝐖𝐡𝐲 𝐘𝐨𝐮 𝐒𝐡𝐨𝐮𝐥𝐝𝐧'𝐭 𝐌𝐮𝐝𝐝𝐥𝐞 𝐭𝐡𝐞 𝐂𝐡𝐞𝐫𝐫𝐲 𝐢𝐧 𝐚𝐧 𝐎𝐥𝐝 𝐅𝐚𝐬𝐡𝐢𝐨𝐧𝐞𝐝 Dear Bartenders, Mixologists, Purveyors of Potent Potables, We need to talk. Specifically, we need to talk about the Old Fashioned, that venerable, time-honored cocktail that has warmed the hearts and souls of drinkers for generations. And more specifically, we need to talk about what you're doing to that poor, innocent cherry within its amber depths. Stop. Muddling. The. Cherry. I understand the temptation. You want to infuse the drink with all the flavors. You see that vibrant red orb, practically glowing with sugary promise, and you think, "Yes, that needs to be integrated. That needs to be released." You reach for your muddler, a tool of destruction in this particular scenario, and...well, you know what happens next. The poor cherry, once a symbol of joyous indulgence, becomes a pulpy, mangled mess at the bottom of the glass. 𝐖𝐡𝐚𝐭 𝐲𝐨𝐮'𝐯𝐞 𝐞𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥𝐥𝐲 𝐝𝐨𝐧𝐞 𝐢𝐬 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐚 𝐜𝐨𝐜𝐤𝐭𝐚𝐢𝐥 𝐜𝐫𝐢𝐦𝐞 𝐬𝐜𝐞𝐧𝐞. 𝐀 𝐦𝐚𝐫𝐚𝐬𝐜𝐡𝐢𝐧𝐨 𝐦𝐚𝐬𝐬𝐚𝐜𝐫𝐞. 𝐀𝐧𝐝 𝐟𝐨𝐫 𝐰𝐡𝐚𝐭? The Truth About Muddling the Cherry: Muddling the cherry does not enhance the flavor of an Old Fashioned. In fact, it does the opposite. Here's the cold, hard truth: • Texture Terror: Do you really want a mouthful of pulverized cherry pulp in your carefully crafted cocktail? The answer is a resounding no. It's unpleasant, it's unsightly, and it ruins the smooth, sophisticated texture of a well-made Old Fashioned. • Respect the Classics: The Old Fashioned is a classic for a reason. The original recipes call for sugar, bitters, whiskey, and a twist of citrus. No cherry carnage. The cherry was added later, as a garnish, a visual delight, a final flourish. A Plea for Cherry Preservation: I implore you, bartenders of the world, to reconsider your cherry-muddling ways. Let the cherry remain whole, a beacon of ruby red in the golden liquid. Let it serve its intended purpose as a garnish, a sweet little reward at the end of a perfectly balanced drink. How to Make a Proper Old Fashioned (Cherry-Intact): 1. In an Old Fashioned glass, muddle a sugar cube (or simple syrup) with 2-3 dashes of aromatic bitters and a thin slice of fresh orange. 2. Add 2 ounces of Second Act Clocktower bourbon. 3. Fill the glass with a large ice cube or a few smaller ones. 4. Stir gently until well-chilled. 5. Garnish with an un-muddled cherry. 𝐋𝐞𝐭'𝐬 𝐌𝐚𝐤𝐞 𝐭𝐡𝐞 𝐎𝐥𝐝 𝐅𝐚𝐬𝐡𝐢𝐨𝐧𝐞𝐝 𝐆𝐫𝐞𝐚𝐭 𝐀𝐠𝐚𝐢𝐧, 𝐎𝐧𝐞 𝐔𝐧-𝐌𝐮𝐝𝐝𝐥𝐞𝐝 𝐂𝐡𝐞𝐫𝐫𝐲 𝐚𝐭 𝐚 𝐓𝐢𝐦𝐞. Spread the word. Share this post. Educate your fellow drinkers. Together, we can end this senseless cherry violence and restore the Old Fashioned to its rightful glory. Sincerely, A Concerned Cocktail Enthusiast (and Cherry Advocate)
As the year draws to a close, we at Second Act Spirits are taking a moment to reflect on an incredible 2024. It's hard to believe that we released our first spirits a year ago and opened our tasting room doors a mere six months ago! We're so grateful for the warm welcome we've received from the Amsterdam community and beyond. Two recent medals for our bourbon and gin have been the icing on the cake, and a wonderful validation of our commitment to quality. But the biggest reward has been sharing our passion for craft spirits with all of you. Thank you to everyone who's visited our tasting room, enjoyed our spirits, and supported our dream. You've made our first year truly special. From our Second Act Spirits family to yours, we wish you a joyous holiday season and a happy and healthy New Year! #SecondActSpirits #AmsterdamNY #CommunityLove #CraftDistillery #BourbonLove #GinLovers #HolidayCheers #Grateful #FirstYearSuccess #amsterdamNY
It's great to see our home, The Amsterdam Clocktower featured in an article about Amsterdam!
Still searching for the perfect Christmas gift? 🤔 Today's your LAST chance to find it at our Amsterdam, NY tasting room! We have great options for even the most difficult people on your list. And if you're all set with shopping, come celebrate with a festive cocktail! What are you waiting for? #holidayshopping #giftideas #amsterdamny #tastingroom #lastday #cocktails #nydistilled
So, the Kentucky Bourbon Association is crying foul about potential future EU tariffs, painting it as a disaster for KY bourbon distillers. Conveniently forgetting to mention that over half of KY bourbon is made by foreign-owned companies (who, surprise, are KBA members!). A local television station is happy to run their produced content as a news story, meanwhile ignoring news about award-winning, NY-farm-supporting NY bourbon makers in their backyard. Guess we need to hire a PR firm like the big guys to get any love. #SupportLocal #NYBourbon #RealAmericanWhiskey #CorporateShills #NYDistiled #DrinkLocal
Thursday Trivia is your chance to test your knowledge on everything from pop culture to history, with challenging questions and unique themes each week! Gather your smartest friends, put your knowledge to the test, and compete for awesome prizes. Second Act Spirits has the best craft cocktails in town, making it the perfect spot for a trivia night out! Here's what you need to know: When: Tonight, December 12th, 2024 at 6:30 PM Where: Second Act Spirits, 37 Prospect Street, Amsterdam, NY 12010 Why: Bragging rights, prizes, and good times! Don't miss out! See you there! #TriviaNight #SecondActSpirits #Amsterdam #ThursdayFun #nydistilled
Stitch & Sip Join us Friday December 20th at 6pm, for our 1st Stitch and Sip Group. Bring your current project -knit, crochet, embroidery, felting... whatever you wish to work on or share. Get together with other crafty people and share your talents ❤️.
We had a blast in our Felting Class this past Saturday! Everyone's creations were so unique and beautiful. 🤩 But the fun doesn't stop there! Get ready for a jam-packed week at Second Act Spirits! 🧠 Thursday: Trivia Night is BACK! Gather your brainiest buddies and get ready for some challenging questions and awesome prizes. 🏆 🦢 Friday: Find your inner peace (and folding skills!) in our Origami Class. Learn to create beautiful paper masterpieces. 🍸 Saturday: Shake things up at our Cocktail Class! Learn to mix and muddle like a pro and impress your friends with your newfound bartending skills. 🍹 🎄 Sunday: Deck the halls with DIY flair in our Holiday Swag Class! Create a stunning, one-of-a-kind holiday decoration for your home. Don't miss out on all the fun! Check out our Facebook events page for details! #felting #trivianight #origami #cocktails #holidayswag #diy #amsterdamny
The countdown is on! ⏰ Only 17 more days until Christmas. 🎄🎁 Don't stress about finding the perfect gift. Second Act Spirits has you covered! From cozy flannel shirts to stylish t-shirts, award-winning spirits to versatile gift cards, we have something for everyone. Make this holiday season extra special with a gift from Second Act Spirits. #SecondActSpirits #HolidayGifts #ChristmasIsComing #ShopSmall #SupportLocal
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